If you want to Market Smarter, you’ve come to the right place!


CustomXM is your full-service marketing, print, sign, and promotional product provider.

We use graphics, print, signs, banners, the Internet, walls, floors, windows, creative thinking, lots of coffee, and sometimes smoke signals to help our clients Market Smarter.

Plus, we have ideas that help you Plan, Produce, Promote & Prosper. Browse through our site and see what ideas spring to mind. And if you don’t find just the right one, please ask. We always welcome the opportunity to help you Market Smarter.

If you want to know a bit more about our history, we are happy to satisfy your curiosity.


The CustomXM Team

Who is CustomXM? A team of absurdly brilliant people who love what they do.


Paul Strack

Since abandoning his career in public accounting, Paul has been with CustomXM for more than 25 years. As the second-generation business owner, Paul serves as president, sales manager, chief motivator and, when his mother takes time off, interim payroll manager. Paul has never seen a mic he didn’t like and occasionally enjoys juggling fire batons.


Michael Strack
Marketing Manager

Michael, son of Lisa & Paul Strack and grandson of Ira & Mary Lee Strack, becomes the 3rd generation to take root in the family business. Michael joins us as Marketing Manager, and will be responsible for all marketing initiatives for CustomXM. Michael will also expand the digital marketing services offered by CustomXM to its clients.


Sandy Costello
Office Manager and Customer Service

Sandy is the friendly face behind the voice you hear when you call CustomXM. She has been at CustomXM for more than 19 years, and is our office and customer service manager. She claims to have recently survived a mid-life crisis and has the powder blue Volkswagen Beetle to show for it. And yes, it is a convertible.


Jimmy Bradley
Production Manager

As our production manager for more than 13 years, Jimmy makes things happen. Jimmy totaled two cars before the age of 19 and claims he hasn’t had a traffic ticket since.



Rickey Nelson
Press Operator

Rickey is our primary press operator – the last of a diminishing breed in this ever-changing digital world. He has worked at CustomXM for more than 10 years. Rickey truly enjoys helping others, and has opportunities to do this often in his church ministries.


Bobby Noles

Bobby is the veteran on our team, joining CustomXM more than 36 years ago after his graduation from Arkansas State. He is responsible for our bindery operations and all things related to cutting and folding. Bobby recently turned 65 years old and says he found his fountain of youth at the local fitness center.

Josh Coker
Graphic Designer and Wide Format Specialist


So, what are we all about, exactly?
Our goal/mission/sole reason for existence is simple: we want to help you market smarter.
By using creative yet affordable techniques, we help you tell your story through print, digital media and signs.
We make it effective, we make it affordable – and we have fun doing it.


Really, though, we're all about that ink. And toner.


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